Founder video series

The vision

Our collaboration with ELTREA began with the idea of producing a company video. However, we soon realised that a more meaningful way to tell their story would be to focus on the people behind the company.

Instead of creating a single company video, we developed a strategic video series supported by a publishing plan for the campaign. This approach aligned more closely with ELTREA’s strategy and long-term goals.

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Through these stories, viewers get a closer look at ELTREA’s founders, their backgrounds, motivations, and how their experience shapes the company’s daily work and culture.

Through the videos, ELTREA strengthened its human, entrepreneur-driven identity, giving the brand a face.