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In some cases, the location is what sets a video apart. 

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“Ovia johtajuuteen” “Doors to leadership” was the tagline for @maanpuolustuskorkeakoulu recruitment campaign in 2019. The concept we came up with was to have all shots travel forward through the year of a student to highlight the variety the school provided. 

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To create a sense of variety you need to have a lot of different shots in a lot of different locations. Therefore we traveled all across Finland to capture the different environments you get to live in during your studies. Everything culminated in the Presidential Palace in Helsinki.