3AWater rebranding
Project type: Rebranding, concept design, thought leadership
Client: 3Awater Oy
The Problem
3Awater operates in a highly technical field, delivering advanced solutions for industrial water treatment and measurement based on years of research. Their values lie in reliability, trust, collaboration, scientific knowledge, and a strong commitment to sustainability.
However, the brand didn’t fully support these qualities. The identity lacked the clarity and authority needed to position 3Awater as a credible, forward-looking partner in a space where trust and technical expertise are essential.
A comprehensive brand update was needed, not just to modernize their appearance, but to align every touchpoint with the company’s core strengths, elevate their perceived value, and support future growth in a competitive B2B environment.
“The collaboration with Majakka has been smooth from start to finish and the project has been managed clearly and expertly. The implementation has been of high quality and the entire production process has been professional. In addition, they brought valuable development suggestions that clearly improved the end result. Working with them is effortless and inspiring – the team combines creativity, efficiency and a good atmosphere.
We warmly recommend Majakka as a reliable and competent partner even in demanding content production projects.”
Kirsi Ilmasti, CEO at Great Place To Work
STAY AHEAD
WITH ACCURATE,
ON-SITE TESTING
How we built the 3AWater brand
To solve the disconnect, we rebuilt 3Awater’s brand from the ground up. The process began by identifying the core values the brand needed to express trust, technical precision, scientific depth, and environmental responsibility. From there, we developed a professional and confident tone of voice, balancing clarity with authority and designed to resonate with industrial buyers.
We defined a clear brand promise and distilled it into a concise, credible tagline. Visually, we introduced a refreshed identity system supported by infographics and graphic elements that simplify complex topics while reinforcing professionalism and clarity.
All of this was then applied across key brand assets: we designed a new website, created sales and presentation decks, and developed supporting visual tools that made the new messaging actionable in day-to-day communication.
Updated brand guide
Refined brand foundation
Tone of voice guidelines
Brand tagline
Visual identity update
Infographics and visual assets
Website redesign and content structure
Sales deck templates and messaging
Presentation deck design
Visual elements for marketing and internal use
Brand guideline materials
Website
We rebuilt 3Awater’s website to align with their renewed brand and more accurately reflect the depth and precision of their work. The previous site contained valuable content but lacked clarity and structure, making it difficult to communicate the company’s expertise and offering with confidence.
We reorganized and refined the content, introducing a new layout, visual language, and tone of voice to create a coherent and trustworthy user experience. The landing page was completely rewritten to highlight the company’s value propositions in a clear and compelling way. The result is a focused, professional web presence that now supports both sales and long-term positioning.
